| What it is | show your hair you care with super-sizes (a whole liter!) of our normcore shampoo + conditioner, plus a travel-sized soulfood hair mask. | ||||||||
| Who it’s for | fine to medium hair types 1–2c | ||||||||
| Why it’s special | we’ve loaded our signature collection with good-for-you vitamins, nutrients + antioxidant-rich sea buckthorn, for clinically proven results that are anything but basic.
• normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair. • normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated, noticeably softened + 7x more conditioned.* • soulfood nourishing hair mask: a rich, deeply hydrating mask for 87% more repair** + hair that’s 7x more moisturized.** *clinically proven when using shampoo + conditioner together as a system. |
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| Key Ingredients |
jojoba seed oil: contains many essential fatty acids, powerful antioxidants, and vitamins; naturally rich in vitamins a, a, and e. shea butter: rich in fatty acids and antioxidants known to soften and hydrate. sea buckthorn: one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange + 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair + scalp. even better, our sea buckthorn is sustainably sourced from tibet! |
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| Full Ingredients List |
normcore signature shampoo normcore signature conditioner soulfood nourishing hair mask please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
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| How To Instructions |
1. work a quarter-sized amount of normcore signature shampoo into fully saturated hair. 2. rinse thoroughly + follow up with another shampoo session to double cleanse—allowing you to reap all of the nourishing benefits. rinse once more. 3. apply normcore signature conditioner from mid-lengths to ends, using your fingers or a wide-toothed comb to gently detangle + allow the conditioner to penetrate before rinsing. 4. smooth soulfood nourishing hair mask from roots to ends + allow it to deeply hydrate and repair hair for 5–7 minutes. 5. lastly, rinse hair with cool water to close the cuticle, lock in moisture, and leave a glossy finish.
liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles — these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
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| Good to Know | q: is this color-safe? a: yes, our signature collection is suitable for color-treated hair. q: is this safe for keratin, brazilian, or other chemically treated hair? q: why does soulfood nourishing mask vary in color and texture? q: what is the amika signature scent? |
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