Shop all hair type wavy (2a-c)

perk up two ways with limited-edition perk up GUAVA GRANITA + travel-size perk up plus.

an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla.

scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $50 value.

get actually cleaner hair between wash days with a sweet twist on the #1 dry shampoo in the US*

a gentle shampoo that strengthens + prevents future breakage for your strongest mane yet.

a conditioner that strengthens hair + prevents future breakage for your strongest mane yet.

kure your damaged strands. this ultra-rich mask helps strengthen + boosts moisture.

unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight hair oil with heat defense up to 450°F*. *clinically proven.

ready to rise to the top? enter: your fave styler for instant + all day root lift.*

get oil removal on speed dial with this powerful dry shampoo for extra oily scalps.​

lightweight + buildable dry shampoo that lets you extend time even further between wash days.

#1 prestige dry shampoo in the US - size 5.3oz / 232ml* refreshes roots with a voluminous ‘oomph.’

a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.

jam packed with vitamins + antioxidants for moisturized, soft + nourished strands.

antioxidant-rich shampoo that boosts brilliant shine and removes pollution buildup.

antioxidant-rich conditioner that boosts brilliant shine and removes pollution buildup.

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo.

spray your way to 3x more hydration* while detangling + reducing frizz.

whip up hair hydration that lasts 5 days* with this hyaluronic acid infused moisture mask.

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner.